When I was in charge of community projects recently, I was running in with our operation team. However, because the operation team has made a big expansion of recruitment this executive email list year, they are basically all new faces. Especially when our users are mostly sinking groups, the operation will not be grounded enough in the activities. Therefore, I did a sharing session on operations from the perspective of products and wrote this article. The executive email list so-called product perspective is actually an explanation of the operation methodology from the "user's vision". This kind of thinking based on "human nature" has a longer-term vitality.
A higher level of thinking, and is easy to understand. 1. What is operation? The so-called broad concept of operation: taking a specific product (or individual/brand) as the executive email list operation object, through the optimal allocation of operation resources (human resources, financial resources, channels), continuously improve the relevance between target users and products. These correlations, from low to high, are: first executive email list contact with the product, initial awareness of the value of the product, paying attention to the product (full understanding), first experiencing the product, deciding to use the product.
Paying for the product, and willingly sharing the product with other users. That is, contact, recognition, attention, experience, use, payment, habit, and sharing. Regardless of executive email list whether the user is using the product or the product itself changes, there are different periods. "User vision" reflects a series of mental cognition and behavior patterns of the user before, during and after any business decision. The change. In this way, we can flexibly connect the disorganized operation modules (such as content operation, event operation, product operation, new executive email list media communication, etc.). for example: I am a car community.so a user will have a series of changes in his mental journey before and after buying.