Marketing's understanding of sales was later expanded to include advertising. In the early 1920s, content and principles of marketing were published in the United States with a strong focus on sales and promotion. In the 1950s and 1960s, marketing received new impetus and this is how the marketing mix was developed. This packed the marketing understanding of sales and advertising into a comprehensive framework - the 4 P's: product price Promotion (communication, including advertising) Place (distribution, including sales) The marketing mix has retained its importance to this day. In addition, there is the realization that the successful application of the marketing mix not only depends on the design, but also on the company's internal implementation.
So first the sub-areas of the company that have performed marketing tasks were considered. In contrast, a new perspective becomes clear - the company as a whole should be managed in a market-oriented manner. This understanding of marketing as market-oriented corporate management was already discussed in the 1980s. During the discussion Israel phone number list of the market-oriented company management, the customer relationship also came into closer consideration. At the core of this perspective is the understanding that building and maintaining long-term (and therefore profitable) customer relationships plays an important role in marketing.
This is also referred to as relationship marketing. than the targeted development of real customer relationships. I also used this form of marketing to get the first 1,000 visitors to my blog. At the end of this part I would like to quote a nice statement from Zino Davidoff, the cigar manufacturer: I didn't do any marketing. I've only ever loved my customers. The 3 perspectives of marketing Against the background of the development of marketing, 3 perspectives have emerged: Activity-oriented definition The activity-oriented perspective sees itself as a bundle of the company's marketing activities. This definition is very closely related to the marketing mix.