In addition, natural referencing can no longer ignore the mobile search associated with the voice request “Ok Google”. Moreover, mobile research has just overtaken that of the Internet user on the computer. In France, this turning point took place only a few days ago, on September 27, 2017. But it is an important indicator, as this article in Les Echos points out . It marks the growing evolution of consumer habits. We know, for example, that sites offering compatibility in terms of ergonomics and services with mobile usage are now favoured.
When Google Search Deciphers Your Psyche This major change in the algorithm in particular gives new impetus to sites designed in a "responsive design" logic, an architecture fax list capable of adapting the display dynamically on all screens, whether fixed or mobile. Google strengthens commercial gateways with mobile uses, by developing marketing tools on its "Play Store", but also by integrating versions of the Ad Words logic adapted to smartphones. Here are some tips for text ads . In this context, the searches have been extended, because the Internet user speaks by sentence and no longer by keywords. In this article, we already explained how this considerably transformed digital strategies.
The most important change is due to the fact that Google has adapted and that it no longer only captures isolated words, but that it captures sentences, and therefore meaning. Does RankBrain pick up from us what a human picks up from a conversation? Search engine analysis tools are always more efficient. The increase in images, in particular the explosion of emojis (emoticons are associated with hashtags, therefore associated with keywords), but also the increase in verbal requests are all new data that considerably change what machine learning captures our conversations.